E-commerce giant Amazon has reportedly placed a bid to acquire TikTok, as the deadline for the app's potential divestment in the U.S. nears. According to sources familiar with the matter, Amazon is exploring the acquisition as part of its strategy to expand its presence in the social media and digital advertising space.
The move comes amid growing regulatory pressure on TikTok’s parent company, ByteDance, to either sell its U.S. operations or face a potential ban due to national security concerns. With the deadline fast approaching, several tech firms have been rumored to be in discussions regarding a possible acquisition, and Amazon's entry into the race marks a significant development.
If the deal goes through, Amazon would gain access to TikTok’s massive user base and advanced AI-driven content recommendation system, further strengthening its digital ecosystem. Analysts suggest that TikTok’s short-form video platform could complement Amazon’s advertising and e-commerce business, offering new revenue streams.
However, the potential acquisition is expected to face scrutiny from regulators, who may examine whether such a move would give Amazon an unfair competitive advantage. ByteDance has yet to confirm any ongoing negotiations or interest from Amazon.
As the deadline looms, the fate of TikTok’s U.S. operations remains uncertain, with Amazon emerging as a major contender in the unfolding acquisition battle.