Meta to Leverage AI Chat for Personalized Content and Ads Starting December

Meta Platforms announced it will use interactions with its generative AI tools to personalize content and ads on apps like Facebook and Instagram starting December 16. Users will be notified from October 7, with no opt-out option, though this applies only to Meta AI users. Interactions via text or voice will be combined with existing data to shape recommendations, while sensitive topics like religion, sexual orientation, or health won’t influence ads. The rollout excludes the UK, EU, and South Korea. Meta AI currently has 1 billion monthly users. This move positions Meta ahead in AI-driven personalized content and advertising across multiple platforms.