Google’s Sergey Brin Reflects on Google’s ‘Biggest Flop Gadget’: “Didn’t Know...”

Google co-founder Sergey Brin admitted making many mistakes with the original Google Glass, calling it the company’s biggest flop. He acknowledged a lack of understanding of the consumer electronics supply chain and pricing challenges that hindered the product’s success. Introduced in 2013, Google Glass was ahead of its time but still considered "pretty cool" and ideal hardware for AI. At Google I/O 2025, Google unveiled its Android XR platform and Project Aura, a new smart glasses prototype with advanced features. Google also pledged $150 million to Warby Parker for developing AI-powered smart glasses, marking a strong push into wearable tech.