Google I/O 2025 Unveils New Google Play Store Features and Subscription Tools

At Google I/O 2025, Google announced significant updates to the Google Play Store aimed at enhancing developer tools for marketing and monetization. Key new features include topic browse pages that help users easily discover relevant content, launching first in the U.S. with a focus on media and entertainment. Audio previews will allow users to sample app sounds, initially available for Health & Wellness apps. Developers will benefit from improved subscription tools, including multi-product checkout, enabling the sale of add-ons with base subscriptions under one payment. Subscription benefits will be more prominently displayed, reducing voluntary churn by 2% in early tests.