Instagram launches Blend, a new feature for sharing Reels with friends: Here’s how to use it

Instagram introduced a new feature called Blend to enhance social engagement by allowing users to create a private feed of recommended Reels shared with friends or group chats. Similar to Spotify Blend playlists, it personalizes content based on shared interests, encouraging collaborative viewing and real-time reactions within direct messages. This feature aims to make content discovery more social, fostering deeper connections and conversations. Blend helps Instagram compete with TikTok by offering an interactive, communal experience for short-form video content, increasing user engagement and making scrolling through Reels a more shared, dynamic activity.