De Beers Group has significantly increased its marketing investment in India’s natural diamond sector this year, marking the highest spend in the past decade. CEO Al Cook, in an exclusive interview with Sharleen D’Souza, highlights the company’s strong commitment to supporting and expanding the Indian natural diamond jewellery market. This enhanced focus reflects De Beers’ confidence in India’s potential as a leading market for natural diamonds and its strategy to deepen engagement with Indian consumers and businesses, aiming to boost demand and growth in the region’s diamond industry.