A Zoho survey of over 5,000 Indian MSMEs found that 81% plan to increase cloud spending in 2025, highlighting a growing focus on digital transformation. Challenges include high software costs, limited budgets, and skill shortages. Key tech priorities are CRM, financial services, and cybersecurity. 97% of MSMEs allocate up to 20% of revenue to IT/cloud needs. CRM use has shown strong results in boosting revenue, saving time, and improving decision-making. However, 71% still rely on spreadsheets. Major customer operation issues include poor sales-marketing alignment and weak prospect conversion, signaling a need for better integration and data-driven strategies.