Samsung Unveils Project Moohan: New VR Headset to Feature Snapdragon XR2+ Gen 2

Samsung is preparing to launch its latest VR headset, the Galaxy XR, codenamed Project Moohan, by late October, according to recent reports. The company is expected to host a launch event in its home base, South Korea, likely before October 15 to accommodate pre-orders. Although the exact date remains unspecified, FNNews reports indicate that the headset will be displayed in Samsung stores from October 20, aligning with earlier Korean rumors suggesting an October 21 launch.

Project Moohan has already appeared at several major events this year, including the Galaxy S25 Unpacked event in January, Mobile World Congress (MWC) in February, Google I/O in May, and smaller conferences such as AWE 2025. While Samsung has shared limited details, leaks indicate that the headset could be priced around $2,000. This would make it costlier than the Galaxy Z Fold 7 but lower than Apple’s Vision Pro, positioning it competitively in the high-end XR market.

The Galaxy XR is reported to feature 1.3-inch Micro-OLED displays with a resolution of 3552×3840, delivering an impressive 13.64 million pixels per eye. This pixel density surpasses Apple Vision Pro’s count by approximately two million and significantly exceeds the Meta Quest 3’s 4.56 million pixels, promising highly detailed and immersive visuals for users. The device is expected to be powered by Qualcomm’s Snapdragon XR2+ Gen 2, a more advanced version of the chip used in Meta Quest 3 and Quest 3S, ensuring robust performance for demanding XR applications.

While there is no confirmation of a global launch in October, early reports suggest that the Galaxy XR will debut first in South Korea and other Asian markets, with Western markets to follow at a later date. Samsung’s announcement and demonstration of Project Moohan indicate the company’s serious commitment to expanding its presence in the XR segment, competing with established players like Apple, Meta, and Google.

In addition to the Galaxy XR, Samsung is actively developing AI-powered smart glasses, signaling a broader shift toward extended reality (XR) and augmented reality (AR) technologies. The company’s focus on AI integration and XR hardware reflects a growing trend in the tech industry to merge immersive visual experiences with intelligent computing.

Meanwhile, Apple has reportedly paused development of a new Vision Pro to concentrate on its Apple Glasses initiative. Meta has recently unveiled three new AR glasses, including the Ray-Ban Display glasses featuring an AR display in one lens, highlighting the competitive landscape in wearable AR devices. Furthermore, Google and Samsung are collaborating on Project Haean, an AR eyewear project rumored to be released in early 2026.

With multiple tech giants vying for leadership in the AR and XR markets, 2026 is projected to be a pivotal year for AR glasses. Companies are striving to combine hardware innovation, AI capabilities, and immersive experiences to capture consumer attention and establish a stronghold in this rapidly growing sector. Samsung’s Galaxy XR and other forthcoming devices suggest that the next few years will be critical in defining the future of XR and AR adoption globally.

Overall, Project Moohan represents a significant step in Samsung’s XR strategy, showcasing cutting-edge display technology, advanced processing power, and AI integration. Alongside its competitors’ efforts, it positions the company to play a key role in shaping the future of virtual and augmented reality, promising enhanced user experiences and a competitive push toward mainstream adoption of XR technologies.